Ep. 003 - Consultation: How Podcasting Can Help Your Consulting Business

March 17, 2017

In this week’s episode, I sit down with my friend, Rufus Lott to discuss how starting a podcast could help him grow his consulting business. Rufus has been an education consultant for about a year. He partnered up with another friend, Kevin Curtis to create Texas Educators for Restorative Practices (TEXRP). I can attest from personal experience that Rufus and Kevin are equally qualified to train educators in Restorative Practices. With that said, Kevin has about a year and a half head start on Rufus as an independent education consultant. As we all know with consulting, branding is everything. Our conversation focuses on how Rufus can use podcasting to build his brand, as well as Kevin’s, to help push their TEXRP to the next level.

By the end of this episode, you will:

  • understand the importance of your brand in consulting and other service businesses
  • learn how podcasting and other content creating platforms can help you grow your business
  • see how creating free content can build a following which could eventually turn into premium content and passive income

 

Our Equipment (* = Affiliate Link):

  • MICROPHONE(S) - Shure SM7B Vocal Dynamic Microphone, Cardioid* (Buy Microphone)
  • MIXER - Behringer XENYX 1204USB USB Mixer* (Buy Mixer)
  • VIDEO CAMERA - Blackmagic Pocket Cinema Camera with Micro Four Thirds Lens Mount* (Buy Camera)

 

Editing Software:

  • AUDIO EDITOR - Adobe Audition CC
  • VIDEO EDITOR -  Adobe Premiere CC

 

Podcast Hosting:

  •  PODBEAN

 

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Posting Schedule:

  • TUESDAYS - Video Posted to YouTube (Subscribe)
  • FRIDAYS - Podcast Posted to iTunes, Stitcher and Google Play

 

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