Ep. 008 - Why Every Business Needs To Be Creating Their Own Content

April 14, 2017

In this week’s episode, I focus on why every business owner needs to be creating their own content whether that's a podcast and/or videocast. Gone are the days where you can just purchase a commercial on TV or the radio to create awareness of your business. The reality is that traditional forms of media such as TV and radio are dying which means their impact on influencing potential consumers is dying as well. More and more, people are seeking out original and organic content. Ironically, as people are becoming less dependent on personal connections in their personal lives, people are becoming more dependent on personal connects with the goods and services they want and need.

By the end of this episode, you will:

  • recognize the importance of controlling the image of your business
  • see how creating brand awareness will help you be seen as the expert in your field
  • learn how creating your own organic content will help you humanize your business and build a personal connection with potential consumers


My Equipment:

  • Microphone(s) - Shure SM7B Vocal Dynamic Microphone, Cardioid* (Buy Microphone)
  • Mixer - Behringer XENYX 1204USB USB Mixer* (Buy Mixer)
  • Video Camera - Panasonic LUMIX DMC-G7KK DSLM Mirrorless 4K Camera, 14-42 mm Lens Kit (Black)* (Buy Camera)

* = Affiliate Link



  • Audio Editor - Adobe Audition CC
  • Video Editor -  Adobe Premiere CC



  • Podcast Host - Podbean


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Posting Schedule:

  • Tuesdays - Videocast Posted to YouTube (Subscribe)
  • Fridays - Podcast Posted to iTunes, Stitcher and Google Play


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