Ep. 009 - How To Brand Your Podcast & Videocast

April 21, 2017

In this week’s episode, I explain how to properly brand your podcast and videocast. Your brand is how people identify you. In business, your brand will determine the type of customers you will attract. For instance, brands like Mercedes and Gucci are instantly associated with luxury. These brands are often automatically given the benefit of the doubt when is comes to quality. While both companies do make quality products, their brands have created instant credibility with consumers. Both companies logos are instantly recognizable by most people. This shows that a quality presentation is essential to developing your brand. Branding works in the same manner when it comes to podcasting and videocasting. Your content is king however, quality is definitely the beautiful queen. 

By the end of this episode, you will:

  • recognize the importance of branding your podcast/videocast
  • learn the different measures you need to take to properly brand your podcast/videocast
  • hear examples of how branding your podcast/videocast can attract listeners

 

My Equipment:

  • Microphone(s) - Shure SM7B Vocal Dynamic Microphone, Cardioid* (Buy Microphone)
  • Mixer - Behringer XENYX 1204USB USB Mixer* (Buy Mixer)
  • Video Camera - Panasonic LUMIX DMC-G7KK DSLM Mirrorless 4K Camera, 14-42 mm Lens Kit (Black)* (Buy Camera)

* = Affiliate Link

 

Software:

  • Audio Editor - Adobe Audition CC
  • Video Editor -  Adobe Premiere CC

 

Hosting:

  • Podcast Host - Podbean

 

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Posting Schedule:

  • Tuesdays - Videocast Posted to YouTube (Subscribe)
  • Fridays - Podcast Posted to iTunes, Stitcher and Google Play

 

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